Were you to ask people on the street if they knew what Nintendo was, you would likely get some variation of “yes” from everyone. From the most tech-averse grandparents to screen addicted twelve-year-olds, the company’s pervasive digital marketing strategy and success in electronic entertainment have made them a staple in households around the world.
Nintendo But back in 1995, the do-no-wrong giant took a chance on the first commercially available virtual reality rig called the “Virtual Boy.” Between a rushed production, headache-inducing display, and monochromatic presentation, what was hyped as the future of gaming technology turned out to be a huge failure that was canceled within its first year. Read More…
