From European CEO’s Ana Rednak: Plastic was arguably the most revolutionary material of the 20th century. Developed in the 19th century, it soon took the world by storm, becoming a vital material for a variety of products. However, being a by-product of fossil fuels, concerns over the sustainability of plastics have mounted in our increasingly eco-conscious age.
To combat this challenge, Slovenia’s Plastika Skaza, or ‘smart plastic’, works with the largest multinationals in the world in the field of advanced and environmentally friendly plastics. Based in Slovenia, the company has come a long way from its beginnings as a small family firm 40 years ago. European CEO spoke to the company’s CEO, Ana Laura Rednak, to gain a greater insight into Plastika Skaza’s revolutionary and pioneering efforts to provide sustainable plastics. Rednak explained the importance of corporate social responsibility, and how she hopes her firm is building a sustainable future for the entire planet.
Plastika Skaza has never lost a single B2B customer. Can you explain that level of success?
That is by far our greatest success; we are still working with our first customer, as well as with all the ones that followed. How did we manage to accomplish this unique feat? We work with the largest multinationals in the world, and at the forefront for them is the highest possible level of product quality assurance. We deliver this.
I also believe that what really tips the scales in our favour is that, on our own initiative, we also strive to exceed their already-high expectations in developing the most advanced and environmentally friendly plastics. The capabilities of our R&D specialists are at the heart of our success. We travel the world wide-eyed and filled with curiosity, and respond rapidly and thoughtfully to the needs of our customers, the environment and our planet. We also have an element of surprise – we are agile.
