Property hunting can be a grinding chore. But what if you could have a good nose round your prospective “des res” without getting up from your chair? This is what Sotheby’s International Realty is offering viewers of its luxury properties through the application of virtual reality (VR) technology.
“We see a use case where a client can come to one of our offices, come into a virtual reality station and experience the property through a VR headset,” says John Passerini, global vice president for interactive marketing. “They could be in Paris looking at a New York City property and get a real feel for what that property is like.”Sellers wanting their properties to stand out in a competitive market can no longer rely solely on high definition photos and videos, he says: “The next evolution is virtual reality.” Read More…
